Gartner Innovation Insight · 2025
Agentic AI in CRM: official Gartner report
How autonomous AI agents are reshaping sales, marketing and service — Gartner forecasts, real-world cases and evaluation criteria. Leave your details to get the full report.
- Gartner forecasts for 2026–2028
- Use cases across sales, service and marketing
- Readiness checklist for agentic AI adoption
- Risks, governance and vendor selection criteria
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What you'll find inside
What Agentic AI in CRM means
Gartner's definition and how it differs from classic AI assistants and copilots.
High-impact use cases
Top scenarios across marketing, sales and service with ROI metrics.
Governance & trust
How to control agent actions, audit, data security and compliance.
Adoption roadmap
Step-by-step roadmap for pilots and scale — from PoC to production.