Operations Audit (Sales, Service, Marketing)
Comprehensive audit of operational processes. In-depth analysis of sales, service and marketing processes with ROI justification.
Duration
2-3 settimane
Format
Consulting
Tier
Certificate
Cost
1590
€
Curriculum
Learning Outcomes
- Visualization of all losses in the sales funnel
- Specific figures: how much money is lost and where
- Improvement plan with expected ROI of 200%
- Understanding the Real Customer Journey
- Detect 5-10 Quick Wins for Fast Deployment
- Basis for Automation Technical Assignment
Target Audience
- Commercial directors unhappy with conversion
- Companies with stagnant or falling sales
- Businesses with high customer outflow
- Organizations before the implementation of CRM
- Post-merger companies that need to unify processes
What is included
- ✓ Complete audit of sales processes (lead-to-cash)
- ✓ Audit of service processes (ticket-to-resolution)
- ✓ Marketing funnel analysis (Impression-to-MQL)
- ✓ Detailed analysis of the conversion funnel by stages
- ✓ Detection and quantification of bottlenecks
- ✓ Prioritized improvement plan with ROI
- ✓ Interviews with key employees (up to 10 people)
- ✓ Analysis of the use of current tools
- ✓ Benchmark comparison with industry indicators
- ✓ Customer Journey Map with loss points
- ✓ Effort-impact matrix for recommendations
- ✓ Executive Summary for management
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€
1590
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